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This primer on all aspects of advertising was written by the founder of Ogilvy & Mather, an advertising agency with 450 offices in 120 countries. This text covers what does as well as what does not sell, and is illustrated with 185 advertisements.
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On Open Library, 8 have read it and 158 want to.
“I do not regard advertising as entertainment or an art form, but as a medium of information.”
Closest on the same fourteen dimensions, from everything scored on Taste Buds. Other media included when they land close.