Twelve kinds of taste
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Marketing, Selling, High technology, High technology industries
Crossing the Chasm (1991; rev. 1999) demonstrates the existence of distinct marketing challenges for each market segment in the life cycle of new technology-based products. A significant gulf -- the "chasm" -- exists between the market made up of early adopters and the markets of more pragmatic buyers.
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Cool, spare, warm and resolved.
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On Open Library, 19 have read it and 90 want to.
“There is a line from a song in the musical A Chorus Line: '"If Troy Donahue can be a movie star, then I can be a movie star."”
Closest on the same fourteen dimensions, from everything scored on Taste Buds. Other media included when they land close.
