Rate five things you know, from any shelf. Your archetype shows up in about a minute, and gets sharper with every log.

David Mackenzie Ogilvy was a British advertising tycoon and founder of Ogilvy & Mather. Trained at the Gallup research organisation, he created highly successful advertising campaigns for brands such as Rolls-Royce, Dove soap, and Hathaway shirts, which he attributed to meticulous research into consumer habits.
British advertising executive (1911–1999) · From Wikipedia