Twelve kinds of taste
Which one are you?
Rate five things you know, from any shelf. Your archetype shows up in about a minute, and gets sharper with every log.
Rate five things you know, from any shelf. Your archetype shows up in about a minute, and gets sharper with every log.
Positioning (Advertising), Advertising, Marketing, Product management
"It shook up the world of marketing with all the force of a 20-megaton bomb, and now, two decades later, Positioning is still as fresh and, perhaps, even more relevant, for advertisers in the New Economy.
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Spare, cool, warm and resolved.
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On Open Library, 3 have read it and 80 want to.
“How did a hard-sell concept like positioning become so popular in a business noted for its creativity?”
Closest on the same fourteen dimensions, from everything scored on Taste Buds. Other media included when they land close.
