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This pioneering work is based on a simple premise with profound implications: All organization and management theories are based on images, or metaphors, with paradoxical effects: they can create profound insights but also great distortions. With this seminal work, Gareth Morgan shows how managers can broaden and deepen their understanding of organization and organizational problems, and use powerful new metaphors to shape new ways of working.
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On Open Library, 4 have read it and 81 want to.
“Effective managers and professionals in all walks of life have to become skilled in the art of "reading" the situations they are attempting to organize or manage.”
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