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"In Groundswell, two top analysts from Forrester Research show you how to turn the force of customers connecting to your own advantage. With twenty-five vivid cases from around the world--from health care to retail to consumer goods to business services--Li and Bernoff show how leading companies are gaining insights, generating revenue, saving money, and energizing their own customers.
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Cool, warm, spare and plot-driven.
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On Open Library, 1 have read it and 3 want to.
Closest on the same fourteen dimensions, from everything scored on Taste Buds. Other media included when they land close.